Week 4 Part A: Defining Target Markets

When looking at the two different sandwich websites, it was interesting to see the differences and the similarities. At first glance, I felt the websites are not too dissimilar. They both look professionally made and they are both clear on what product they are selling. The colour schemes both incorporate green and even the layouts of the information and pages are similar. They have very clear and clean pieces of information which makes it easy for both sets of target markets to understand. 

After looking into the websites a little more, it became apparent that the Hungry Bear company was aimed at a more local market, California. They only have one location and obviously Subway is a worldwide brand. Subway have 44,758 stores worldwide meaning they need to make sure they appeal to several demographics and target markets. One component which stood out to me was the Hungry Bears Logo. It is clearly aimed at Americans and more specifically Californians. It is a patriotic logo and I feel like many of their customers will appreciate this.

One main difference I found was that Subway seemed to have more offers and deals on the home pages. 'Earn while you eat' and '15% off any footlong'. They also are pushing their customers to use their app. This is interesting to me as this might appeal to a slightly younger demographic. I think when it comes to using the apps to shop/order, older generations may be put off using the chain. 

However, I do think that their target audiences would have a slight crossover. Both companies have similar style sandwiches and appeal to anyone that likes subs. They both have create your own sandwiches or you can select a certain sandwich and they will make it fresh for you. 

When concluding my research into the two companies, it is clear that Hungry Bear is aimed at a local market, and Subway is international. However, with that being said, they have a lot more similarities that i would originally think. They both have professional websites and their websites are clear and easy to understand. The main differences would appear to be the way they appear to their audiences slightly differently, Subway use the app and offers to appeal to their audience, and Hungry Bear use their patriotic logo to appeal to their customers. Hungry bear seems to want to stay a local company forever, whereas Subway is already one of the largest companies in the world. One comment I would like to conclude is that both of their subs look delicious and I would be happy to eat at either!