Week 11 Part A: Marketing with Twitter, LinkedIn, and more

This week is to research into a variety of different social media platforms and how they might be able to help me and FINTAL Recruitment. There are many different services on Twitter, LinkedIn, Google and Instagram that can be utilized and help you in building a brand from scratch, or building on a brand that is already in progress. 

After conducting my own research, I believe that LinkedIn would be the primary marketing site for my Finance and Accounting Recruitment company. LinkedIn is a platform that is primarily used for professional networking and career development, and this is exactly who my target audience will be for my business; People that are looking for new job opportunities and people looking to hire new financial talent. LinkedIn is the world's largest professional network on the internet and this can be utilized to find the right job or internship, connect and strengthen professional relationships, and learn the skills you need to succeed in your career. LinkedIn is also accessible from a desktop, or mobile device, meaning clients are always able to stay connected. I also believe another great tool to help market FINTAL, is that LinkedIn can also be used to organize offline events, join groups, write articles, post photos and videos, and more, which is clearly a great tool for a recruitment company to increase their network. 

LinkedIn is the most relevant to my business and I would connect with as many financial professionals as possible as most companies will always have a finance talent need at some point, I just need to make sure I am at the front of their mind when this time arises. I would also post on a regular basis, I would post interesting quotes, links to articles from companies such as Forbes or Nasdaq, however, the most important would be for me to post and share my open roles I will be looking to place. I will need to make them attractive and enticing to potential applicants. 

When researching Twitter, I'm not sure this would be a great tool to utilize for my business. When i was doing the research into how to utilize this platform, i found that most advice was that Twitter is a place where fans, users, and clients get to talk about your brand, also publicly, which is a great opportunity for brands to knit strong relationships with their audience. However, this is also where a lot of rants about brands, products, and services happen, which essentially means that anyone can publicly share information about your brand and seriously hurt your credibility. This platform is less easy to control meaning you have to make sure the message and brand is on point to expand and please your target market. 

When it comes to researching social media platforms/social influencers, i feel this would be a good tool to have for my business, but it wold not be my main form of marketing. When it comes to Instagram, I feel this needs to be more personal and relatable. I will of course post job vacancies and posts regarding our services and who we are. I would like to post pictures of the team I will eventually have and a little about each person. I would also like to post quotes and financial articles and facts which will interest my audience, however, the tools on here cannot be utilized as much as on a platform such as LinkedIn, due to my finance and accounting industry. 

Upon reflection of my research into marketing on Social Networking Sites, I believe that LinkedIn by far would be the most useful for my business. It is the perfect target audience and nearly every single person on the social site will either need financial talent or need a new job at some point in their career. LinkedIn’s whole purpose is for professional individuals to network and connect which is exactly what I need to grow my business.

Overall, I understand that some social networking sites are more useful depending on your business choice and industry. It is also important to understand that the way the world works is forever changing and the speed in increasing, so it is important to keep that in mind and become adaptable whenever and wherever you need to be to succeed and attract customers. 

I have created a Business Twitter Account:

https://twitter.com/FINTALRecruiter 

And i already have a Instagram Account: 

https://www.instagram.com/fintalrecruitment/