Week 12 Part A: Using Business Specific Online Tools

This week ill be researching into the use of online business tools. With all of my previous posts when relating to social media platforms, I have pointed out that LinkedIn is certainly the most relevant to FINTAL Recruitment, however, it is always good to see what else is out there and what can be utilized. 

My business is a Finance Recruitment company, so I believe there are only certain online tools which will work. It is always important to remember, that just because they exist, it does not mean they will work for your type of business. 

The first thing I researched was online collaboration tools. Online collaboration tools are web-based applications that offer basic services such as instant messaging for groups, mechanisms for file sharing and collaborative search engines (CSE) to find information distributed within the system of the organization, community or team. I believe this would be useful for my business and my team to interact with clients and to be able to connect with candidates on a remote basis and to hold client meetings without them needing to come to the office. It will also allow my team to collaborate with clients and candidates from all across the USA, making our target market more accessible. 

I have previously mentioned LinkedIn and its uses. I think this online platform is by far the most useful for my business. LinkedIn is a platform which is primarily used for professional networking and career development, and allows job seekers to post their CVs and employers to post jobs. This is exactly what my business is about, networking and helping finance professionals both on the candidate and client side. LinkedIn has groups to be able to join, to ask advice, you can invite clients and candidates to events and also like and share posts to create a wider awareness. 

Another super useful online too for FINTAL would be Google business as well as the Rating tools. My clients are going to spend a lot of money for the right talent, but before they do that they want to know that my business is professional and who we are. The rating sites will allow my candidates and clients to see how well we have performed for our previous customers and then can expect the same level of service. If i was a candidate, i would also want to see the rating my recruiter had. I would want to make sure that they were the best people for finding the perfect role. Sometimes people have found them selves unemployed, with an urgency to get a new role. They cannot afford to waste time with an awful recruiter. However, this could also have a negative impact as if a candidate does not get placed in a role they really wanted, they may blame the recruiter. 

I do not believe that TikTok would be useful to me, FINTAL is a professional business and does not rely on being creative. TikTok is a perfect platform for creative professionals, but the finance world is not that place! 

I think after researching the online business tools, again it is clear that LinkedIn is the most favorable for FINTAL, but it is good to learn about other platforms and potentially widen the uses at some point in the future!