Week 13 Part A: Online Advertising - Analysis of the Marketplace

 This week, when looking into online advertising, I don't think there is anyone out there who has not seen an ad on Facebook or Instagram. I also think this form of social media advertising is becoming more prominent in the world we live today. 

When reading about the Facebook algorithm, the article mentions, that the Facebook algorithm decides which posts people see every time they check their Facebook feed, and in what order those posts show up. Now clearly, anyone who has Facebook will have experienced this more than once in their Facebook usage. One minute you are searching for a new laptop, and then suddenly, laptop advertisements begin popping up out of nowhere, and the same with Instagram. I actually get super annoyed with the adds on Instagram and Facebook, one because typically there is no credibility to the ads, i have so many friends and family members that have seen an add on Facebook, made the purchase and then never received the product. I believe this has had a negative affect on the social media advertising world. 

When reading about the Instagram algorithm, the article claims that the Instagram algorithm was introduced to help surface the best, most relevant content to each user every time they check their Instagram feed. However, how much of that statement is true is yet to be figured out. Instagram is my most used platform, i watch stories, reels, pictures, adverts and u enjoy it. However, one thing that is annoying is i am forever 'accidentally' swiping up and down and left and right and i am constantly finding myself in a online store or company that I didn't want to visit. I don't mind the advertising on Instagram as much as with Facebook. I feel the Instagram adverts and campaigns are more creative and thought out and i don't necessarily feel they are a scam. 

However, as negative as I want to be about social media ad's, when I think back to the more traditional way of advertising, I do believe that advertising on social media is definitely more effective than previous forms. They are more creative, they are instant and they are on the go. Online advertising, especially with social media platforms, has opened doors to companies that would never previously had the chance, which is think is a great positive for the online world. It allows for every type of company and business to showcase their talents and consequently allows any customer searching for that particular business to access it.