Week 16 Part B: Building Out Your Strategy

Please see below for my brand strategy for a 4 week plan. In addition to the below brand strategy, I will also be spending every day on LinkedIn, connecting and networking with potential clients and candidates. Currently you can only connect with 100 people a week, so I will make sure I utilize that feature. 

Week 1 

Monday - Post on Instagram and Facebook. I feel this would be best after working hours when people are scrolling social media. The post would be a promotional post and the same post across both platforms. eg. How to write a world class resume, Hot jobs in San Diego. 

Tuesday - Post on LinkedIn around Lunchtime. I would like to provide an interesting article to read and create a discussion. 

Wednesday - Post on Instagram and Facebook. This post may be an inspirational quote or a finance quote. Again, the post will be after working hours and the same post on each platform. 

Thursday - Post on LinkedIn around Lunchtime. This would be a promotional post, maybe some hot jobs post, or a top candidate that is looking for a new opportunity. 

Friday - Make this post across LinkedIn, Instagram and Facebook. A week wrap up, jobs we have available, and make an emphasis on getting in touch with us. Eg. who we are? what we do? Get in touch today. This post should be a fun and loud post and posted around lunchtimes. 

Week 2 

Monday - Post on Instagram and Facebook. I feel this would be best after working hours when people are scrolling social media. The post would be a promotional post and the same post across both platforms. eg. How to write a world class resume, Hot jobs in San Diego. 

Tuesday - Post on LinkedIn around Lunchtime. I would like to provide an interesting article to read and create a discussion. 

Wednesday - Post on Instagram and Facebook. I feel this would be best after working hours when people are scrolling social media. The post would be a promotional post and the same post across both platforms. eg. How to write a world class resume, Hot jobs in San Diego. 

Thursday - Post on LinkedIn around Lunchtime. This would be a promotional post, maybe some hot jobs post, or a top candidate that is looking for a new opportunity. 

Friday - Make this post across LinkedIn, Instagram and Facebook. A week wrap up, jobs we have available, and make an emphasis on getting in touch with us. Eg. who we are? what we do? Get in touch today. This post should be a fun and loud post and posted around lunchtimes. 

Week 3 

Monday - Post on Instagram and Facebook. I feel this would be best after working hours when people are scrolling social media. The post would be a promotional post and the same post across both platforms. eg. How to write a world class resume, Hot jobs in San Diego. 

Tuesday - Post on LinkedIn around Lunchtime. I would like to provide an interesting article to read and create a discussion. 

Wednesday - Post on Instagram and Facebook. I feel this would be best after working hours when people are scrolling social media. The post would be a promotional post and the same post across both platforms. eg. How to write a world class resume, Hot jobs in San Diego. 

Thursday - Post on LinkedIn around Lunchtime. This would be a promotional post, maybe some hot jobs post, or a top candidate that is looking for a new opportunity. 

Friday - Make this post across LinkedIn, Instagram and Facebook. A week wrap up, jobs we have available, and make an emphasis on getting in touch with us. Eg. who we are? what we do? Get in touch today. This post should be a fun and loud post and posted around lunchtimes. 

Week 4

Monday - Post on Instagram and Facebook. I feel this would be best after working hours when people are scrolling social media. The post would be a promotional post and the same post across both platforms. eg. How to write a world class resume, Hot jobs in San Diego. 

Tuesday - Post on LinkedIn around Lunchtime. I would like to provide an interesting article to read and create a discussion. 

Wednesday - Post on Instagram and Facebook. I feel this would be best after working hours when people are scrolling social media. The post would be a promotional post and the same post across both platforms. eg. How to write a world class resume, Hot jobs in San Diego. 

Thursday - Post on LinkedIn around Lunchtime. This would be a promotional post, maybe some hot jobs post, or a top candidate that is looking for a new opportunity. 

Friday - Make this post across LinkedIn, Instagram and Facebook. A week wrap up, jobs we have available, and make an emphasis on getting in touch with us. Eg. who we are? what we do? Get in touch today. This post should be a fun and loud post and posted around lunchtimes. 

I appreciate my weeks are all the same on each day, but when I was researching my competitors, i felt it was key to stay consistent with posting, this is posting across all platforms and also throughout the weeks and of course making sure the brand is the same across all three platforms.