Kates Blog - FINTAL Recruitment

As I conducted my assignment this week, I really thought about which companies I could learn from and engage with. I thought about the companies that would appeal to my target audience and pages or companies that would work in the Finance and Accounting and business industry. Below are the summaries for each company page I liked; 1.        Bloomberg - https://www.facebook.com/bloombergbusiness For me this was an obvious one. Bloomberg Television is an American-based pay television network centered towards business and capital market programming. It is distributed globally, reaching over 310 million homes worldwide. They provide the latest up to date information around current affairs and they are highly engaging with their followers by posting several times a day on Facebook and other social media platforms.   2.        LinkedIn - https://www.facebook.com/LinkedInUK LinkedIn is an American business and employme...

In todays assignment, it is exciting to learn more about Facebook data collecting. I have always heard of  reach and engagements, but I have never really understood the differences or the importance. From conducting some research, I learned that they are both extremely important to any business or page. To begin, we can define reach as the total number of unique Facebook users who see the things you post on your Timeline. Be it a photo, a status update, or a video, all content that is published on your Facebook page is broadcast to an audience, and the amount of people who see this content makes up the reach! However, it is important to remember that this number isn’t limited to just the people who simply “like” your page. This is clearly important as it lets you know who is seeing your posts, and the size of the audience you are reaching, however, the more someone reacts to the posts, the more people it will eventually reach. This clearly will affect the size of the audience ...

When identifying my target market, it is important to think who will benefit the most from my services or product. One thing i found when initially thinking about a Finance and Accounting recruitment company, and one of the reasons why i wanted to start t a company in this industry is that anyone who has a business, small or large, will have accounting needs. They will always have to file tax returns, or keep track of revenue, and stock and payroll etc, so to me it feels like anyone with a business can use a Finance Recruitment business. According to Frontline Source Group, as many as 90% of companies use a staffing service. Whether you are seeking direct hire, trial hire, or temporary talent acquisition services, there are numerous advantages to partnering with a reputable staffing agency. However, just because a business will always have accounting needs, this does not mean they will use a boutique search firm and there could be many reasons for this.  When looking into my t...

When looking at the two different sandwich websites, it was interesting to see the differences and the similarities. At first glance, I felt the websites are not too dissimilar. They both look professionally made and they are both clear on what product they are selling. The colour schemes both incorporate green and even the layouts of the information and pages are similar. They have very clear and clean pieces of information which makes it easy for both sets of target markets to understand.  After looking into the websites a little more, it became apparent that the Hungry Bear company was aimed at a more local market, California. They only have one location and obviously Subway is a worldwide brand. Subway have 44,758 stores worldwide meaning they need to make sure they appeal to several demographics and target markets. One component which stood out to me was the Hungry Bears Logo. It is clearly aimed at Americans and more specifically Californians. It is a patriotic logo and I fee...

Building a brand is an extremely important part of any business, it could lead to the success of the business if created correctly, but it could be detrimental to the business if created poorly. When I think of brands, I usually head straight to the larger companies such as Apple, Disney, Nike, Coca Cola etc but it is important to understand that any size company needs a brand, and they need to protect it. As Robert states in his article ‘How to build your Business in 5 steps’, that whether you’re a large corporation or a freelancer, the same five steps go into brand creation. I have outlined them below: 1. Conduct research – You need to understand your market, from competitors to customers, so that you create a brand that stands out. 2. Define the brand – Its time to add the elements that comprise what your organization stands for, specifically, your company mission, values, and personality. 3. Develop the brand’s components - Here’s where you crystalize the concepts defined ...

The first website I chose to research was pennyjuice.com. The colours are bright and at first glance it looks like a good website. However, after some further research, there are at least three potential problems for visitors that I could identify. The first being that the Penny Juice banner at the top of the page does not move when you scroll down the page. The lower text simply scrolls behind. This makes it hard to really see the whole page as half of it is hidden by the banner.  The second potential problem is the concept of the website. I don't feel it is clear from the website and name what the product is they are trying to sell. I believe it is a children's juice, specialized for childcare providers, but it is not totally clear at first glance. The name also has a coin picture in the title, which doesn't necessarily have a direct connection either. So I believe the concept of the website could put customers off if they cant quite work out what they are buying.  The th...

1.        Robert Half Recruitment www.roberthalf.com Robert Half International, is a global recruitment firm based in Menlo Park, California founded in 1948. It is known as being the world's first and largest accounting and finance staffing firm, with over 345 locations worldwide. They are a public company with over 10,000 employees.  Robert Half, use LinkedIn, Facebook, Twitter, Instagram, and YouTube. The links to each of the social media accounts are in widgets at the bottom of every page of their website, making it easy to access any time you are on the website. Below is a list of their social media platforms, their followers, and their activity on each: LinkedIn -  1,395,846 followers and they post around 5-6 times a week, with their latest post being the 1st of September.  Facebook -  97,192 followers, and they post on here every couple of days with their latest post being the 1st of September....

Communicating with businesses has dramatically changed over the years. Clearly we now have many social media options available for businesses to utilize, such as Yelp, Trip Advisor, Instagram, Facebook, Twitter etc. This not only provides the businesses an extra channel of marketing/advertisement, but this also allows customers the ability to review and communicate with businesses for any reason they like. Before channels of social media came about, a business would need to rely on word of mouth recommendations, or adverts in a newspaper or magazine and maybe even TV if they could afford it. Communication is so much easier these days, but that does not mean it comes without it problems.  When I completed my research, I looked at all kind of different reviews, mainly on Google and Yelp as these are super easy to access and filter down. I looked into several different types of companies including Restaurants, Retail stores, Services and Electronics. What interested me about the revie...