Kates Blog - FINTAL Recruitment

My final post of the the semester, and what a semester it has been. As my first semester in the US as an international student, I have thoroughly enjoyed myself and I have especially enjoyed this course. When I first realized the course was going to be based on writing a blog each week, I must admit I wasn't thrilled. I didn't see my writing kills as anything special or exciting, and I definitely didn't believe anyone would be interested in what I had to discuss. HOWEVER, I have really enjoyed writing the blogs each week and the research that came along with them. I believe the course overall allowed me to also utilize my classmates work and research. As we all have different business ideas, I think it was great to view research from a different view point and to understand the explanations as to what might work best for them, and also some tools which may help me that I have never heard of.  With regards to my viewpoint on social media, I don't believe it has changed w...

Please see below for my brand strategy for a 4 week plan. In addition to the below brand strategy, I will also be spending every day on LinkedIn, connecting and networking with potential clients and candidates. Currently you can only connect with 100 people a week, so I will make sure I utilize that feature.  Week 1  Monday -  Post on Instagram and Facebook. I feel this would be best after working hours when people are scrolling social media. The post would be a promotional post and the same post across both platforms. eg. How to write a world class resume, Hot jobs in San Diego.  Tuesday -  Post on LinkedIn around Lunchtime. I would like to provide an interesting article to read and create a discussion.  Wednesday -  Post on Instagram and Facebook. This post may be an inspirational quote or a finance quote. Again, the post will be after working hours and the same post on each platform.  Thursday -  Post on LinkedIn around Lunchtime. This wou...

 For this post, I will be compiling all the information I have researched and learned from this semester. I don't believe my opinions have changed on which platform suits my business best, but I really enjoyed learning more about what each platform could bring to my business.  The most useful platforms for my business would be LinkedIn, FaceBook and Instagram. Twitter was mentioned a lot over this semester, but in all honesty, the time could be best used going into other forms of generating sales, so I decided to concentrate on the three I mentioned.  LinkedIn is a perfect platform for my business and the type of candidates and clients I would be looking to work with. The platform is primarily used for professional networking and career development, and allows job seekers to post their CVs and employers to post jobs and this is exactly my target audience. You are able to connect with people directly, follow business pages, create thoughtful posts and you can also has...

This weeks assignment is to analyze and learn from FaceBook analytics. My page does not have enough likes or followers, I will need to use the material provided. I will be looking into many of the analytics such as reach, followers, engagement and actions. When I think about analytics, I feel like there are some obvious patters, however, it will be interesting to see if anything changes once I complete the research and look at the data.  The first analytic I will go over is the page reach - According to Facebook, reach is the number of unique users who had any content from your Facebook Page or about your Page enter their screen. So, in simple terms, it's the count of Facebook users who came into contact with your brand on Facebook. From looking at the data, between April 8 - May 5, there were a total of 6323 people reached from the posts, which was an increase of 28% on the previous month. When looking at this information, considering there is 12,175 followers on the page, t...