Just before I begin to explain why this theme became the chosen one, this is my first ever blog and I must admit it is a lot harder than first thought. Immediately, when I think of anything to do with blogs, my mind heads straight towards travel. I think this is mainly because I love travelling and, secondly, these are the only blogs I have enjoyed reading the most. Although extensive international travel may be off the cards for a little while, I like the idea of reading and experiencing adventures vicariously, whether it’s an adventure they have previously embarked upon, or an aspiration on their bucket list. So, when it came to choosing our own theme, I immediately scrolled down to the 'Travel' section. When I look at travel images across social media, I am immediately transported to a different destination. Perhaps it is a country I have previously visited, or perhaps the picture sends my imagination wild by trying to imagine the essence, the beauty, the people, and culture...
After reading the lecture notes and researching into company newsletters, it was interesting to find out more about these emails and how and why they are so important! Immediately what comes to my mind when I think of company newsletters is 'annoying' and 'unsubscribe' but I guess that's just my personal opinion, or maybe in signing up to the wrong newsletters! When I think about FINTAL Recruitment and a business newsletter, I believe that once a month would be an ideal number of newsletters to send out. As the lecture notes suggest, email marketing is one of the most important tools to work into the company's marketing mix. When I am not sure if my customers will see my social media efforts, email marketing remains to fill the gap, and also double up as a reminder or a gentle nudge to push us back to the front of our clients and candidates minds. With a recruitment company, one benefit of regular connections or reminders, is that a businesses recruitment need...
This week is to research into a variety of different social media platforms and how they might be able to help me and FINTAL Recruitment. There are many different services on Twitter, LinkedIn, Google and Instagram that can be utilized and help you in building a brand from scratch, or building on a brand that is already in progress. After conducting my own research, I believe that LinkedIn would be the primary marketing site for my Finance and Accounting Recruitment company. LinkedIn is a platform that is primarily used for professional networking and career development, and this is exactly who my target audience will be for my business; People that are looking for new job opportunities and people looking to hire new financial talent. LinkedIn is the world's largest professional network on the internet and this can be utilized to find the right job or internship, connect and strengthen professional relationships, and learn the skills you need to succeed in your career. Linke...
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