Kates Blog - FINTAL Recruitment

Please see below for my brand strategy for a 4 week plan. In addition to the below brand strategy, I will also be spending every day on LinkedIn, connecting and networking with potential clients and candidates. Currently you can only connect with 100 people a week, so I will make sure I utilize that feature.  Week 1  Monday -  Post on Instagram and Facebook. I feel this would be best after working hours when people are scrolling social media. The post would be a promotional post and the same post across both platforms. eg. How to write a world class resume, Hot jobs in San Diego.  Tuesday -  Post on LinkedIn around Lunchtime. I would like to provide an interesting article to read and create a discussion.  Wednesday -  Post on Instagram and Facebook. This post may be an inspirational quote or a finance quote. Again, the post will be after working hours and the same post on each platform.  Thursday -  Post on LinkedIn around Lunchtime. This wou...

 For this post, I will be compiling all the information I have researched and learned from this semester. I don't believe my opinions have changed on which platform suits my business best, but I really enjoyed learning more about what each platform could bring to my business.  The most useful platforms for my business would be LinkedIn, FaceBook and Instagram. Twitter was mentioned a lot over this semester, but in all honesty, the time could be best used going into other forms of generating sales, so I decided to concentrate on the three I mentioned.  LinkedIn is a perfect platform for my business and the type of candidates and clients I would be looking to work with. The platform is primarily used for professional networking and career development, and allows job seekers to post their CVs and employers to post jobs and this is exactly my target audience. You are able to connect with people directly, follow business pages, create thoughtful posts and you can also has...

This weeks assignment is to analyze and learn from FaceBook analytics. My page does not have enough likes or followers, I will need to use the material provided. I will be looking into many of the analytics such as reach, followers, engagement and actions. When I think about analytics, I feel like there are some obvious patters, however, it will be interesting to see if anything changes once I complete the research and look at the data.  The first analytic I will go over is the page reach - According to Facebook, reach is the number of unique users who had any content from your Facebook Page or about your Page enter their screen. So, in simple terms, it's the count of Facebook users who came into contact with your brand on Facebook. From looking at the data, between April 8 - May 5, there were a total of 6323 people reached from the posts, which was an increase of 28% on the previous month. When looking at this information, considering there is 12,175 followers on the page, t...

This week I will be researching and looking into Google analytics and how the features may benefit my business. Before I have even looked into this, I definitely believe that most applications that analyze information will be a benefit to my business as I will always have a lot of data, candidates and clients in various locations and industries, so it will be interesting to see what will work for me and what might not.  When looking at google analytics, the feature that I believe would be of least interest to my business would be the Integrations . This might be because right now, I do not have any systems that I would integrate, or any specific ad requirements, but this may change as the business grows and expands.  With that said, I wanted to concentrate on the other 5 features as I believe they will dramatically increase efficiency within my business.  1. Analytics Intelligence -   This is the ability to get fast answers to questions about my analytics data,...

This week I will be researching the use of Social media management tools and how they may help with my business. I will be researching their overall use, along with some pro's and con's of me using these tools. I must admit, I had never heard of any of the online management tools before, so it was really interesting for me to invest some time and to see if they will genuinely help me if i eventually launch my business.  As the article states, 'Social media management software is crucial for businesses that want an effective social media marketing strategy. After all, social media is now used by more businesses than ever as a way to curate and engage with clients while spreading messaging about their products and services. However, social media management programs also help businesses save time and money. Where you would otherwise have to manage each social media platform separately, social media management platforms let you create and schedule posts across multiple platform...

This week I created 3 social media ads to advertise FINTAL Recruitment.  The first ad is quite basic, as i wanted to put my brand/logo out there for one of them. I want people to read our description and be clear about what it is we do. Sometimes, with busy pictures and unclear headings, customers may not quite understand what services are being offered. I believe that this post is straight to the point and clear and concise. Accounting professionals also like clean messages and due to them being in a logical and mathematical profession, I wanted to make sure I appealed to the right audience. My objective in this post would be for people to click on our profile and discover more, click to our Instagram,                                                                      ...