Kates Blog - FINTAL Recruitment

After reading the lecture notes and researching into company newsletters, it was interesting to find out more about these emails and how and why they are so important! Immediately what comes to my mind when I think of company newsletters is 'annoying' and 'unsubscribe' but I guess that's just my personal opinion, or maybe in signing up to the wrong newsletters!  When I think about FINTAL Recruitment and a business newsletter, I believe that once a month would be an ideal number of newsletters to send out. As the lecture notes suggest, email marketing is one of the most important tools to work into the company's marketing mix. When I am not sure if my customers will see my social media efforts, email marketing remains to fill the gap, and also double up as a reminder or a gentle nudge to push us back to the front of our clients and candidates minds.  With a recruitment company, one benefit of regular connections or reminders, is that a businesses recruitment need...

When it comes to categories for my business and target audience, there are many angles i could take for this. Although i am a Finance and Accounting Recruitment company, i can also branch out to make sure i include people looking for specific roles or categories!  The main and obvious category would be 'Recruitment'. This is the main industry that my target audience will be searching for. Whether this be the candidates looking for a new opportunity, or a company looking to make new hires. This category will be the most popular and most used. Another category which could be intertwined with this is 'Headhunting'. This is essentially another form of recruitment which is becoming more popular today, it is slightly more skilled and specialized in finding the most appropriate talent rather than posting an add on Indeed.  The next category I would say is 'Finance and Accounting'. This is the sector of which my company finds itself. We specialize in finance and account...

This blog will discuss the importance of attaching human interest of a personal touch to a post. There are many ways to insert a personal touch into a blog or post as mentioned in our assignment.  One of the first things the audience will recognize as they consume the content is the style in which the content is delivered. The way content is written, the specific words used frequently in my articles, and even the way i address the audience all matter. Another way of adding a personal touch I believe, is to write as a person, even though you are sharing content for the purpose of promoting a business. I believe the audience relates better to people as opposed to brands. Rather than writing as a business, maybe writing as the owner of the business is more relatable and also make sure you share faces behind the business. Readers and customers like to see 'behind the scenes' and the face behind the work, once they see this, then they tend to feel closer.  Another way to add a huma...

Hello bloggers and classmates!  So this week I posted three times on my FINTAL Recruitment Instagram page.  I created all my posts in Canva and I also shared them to my FaceBook page through my Instagram.  The first post was about the work life balance topic which has certainly grown among candidates searching for jobs. Covid has changed the way we want to live and I don't think its a bad thing. I posted this on Sunday 10th October at around 10am.  The second post was another post I created myself on Canva letting my followers know that we are hiring and if they are interested, then to get in touch today. As a recruitment agency, we will always be on the lookout for new candidates and I wanted to advertise just that. I posted this one on Thursday 14th October at around 12pm.  The third post was a quote about the chances we miss out on in life. This is super important for candidates to understand. Recruiters have a bad reputation and I think it is always worth he...

 For this weeks assignment, I will be reviewing several different Finance and Accounting Recruitment companies and observe how affectively they use Instagram and hashtags.  First of all, what is a Hashtag? A hashtag is a metadata tag that is prefaced by the hash symbol, #. Hashtags are used on microblogging and photo-sharing services such as Twitter, Instagram and WeChat as a form of user-generated tagging that enables cross-referencing of content; that is, sharing a topic or theme. So lets go ahead and observe some accounts and how they utilize Instagram.  The first account I will look at is Robert Half - Instagram .  Robert half are classed as 'The world’s 1st specialized talent solutions firm'. They have around 15,000 followers and are worldwide. Typically, they post every day on Instagram and do use a variety of hashtags on their posts such as #Roberthalf #recruiting #corporatelife, however, each post has different hashtags depending on the topic of the post whic...

This week when looking into our classmates Instagram's, it was interesting to see how different types of businesses use it differently.  The first Instagram commented on was Trulyours Designs. I loved this page as it right away shows the images that can be purchased and are available. Not only do they showcase the images, they also try to get the customers to interact by asking favourite colours etc. Instagram can be a great asset to this company.  The second Instagram I observed and commented on was Prod.byterrell. As this page is pretty new, it doesn't give much away, which I like. The posts that are on there are very eye catching, as they were on the FaceBook page, and i'm excited to see how this account grows and links it to FaceBook.  The third Instagram I observed and commented on i.am.ionian. This is the first Instagram I commented on which is already an established account. This account has a link to their website, as well as utilizing the reels, IGTV and stories ...

For this weeks assignment, I created and scheduled three FaceBook posts. I wanted to create three different types of posts that would attract my clients and candidates. When I see FaceBook posts, I like to see images and quotes as well as interesting articles to read and think about, so this is what I did with FINTAL Recruitment Facebook page.  On Tuesday the 5th October, I scheduled an interesting image with a quote which states ' In recruiting there is no good or bad experiences - just learning experiences'. I love this quote as I believe every hire for an employer or employee is a learning experience. I think this provides a thoughtful insight into the world of recruitment and it allows candidates and clients to acknowledge that every hire will be a different process for different reasons and that's ok.  The second post I scheduled is a article from Forbes. Forbes is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Publishe...