Kates Blog - FINTAL Recruitment

This week I will be researching and looking into Google analytics and how the features may benefit my business. Before I have even looked into this, I definitely believe that most applications that analyze information will be a benefit to my business as I will always have a lot of data, candidates and clients in various locations and industries, so it will be interesting to see what will work for me and what might not.  When looking at google analytics, the feature that I believe would be of least interest to my business would be the Integrations . This might be because right now, I do not have any systems that I would integrate, or any specific ad requirements, but this may change as the business grows and expands.  With that said, I wanted to concentrate on the other 5 features as I believe they will dramatically increase efficiency within my business.  1. Analytics Intelligence -   This is the ability to get fast answers to questions about my analytics data,...

This week I will be researching the use of Social media management tools and how they may help with my business. I will be researching their overall use, along with some pro's and con's of me using these tools. I must admit, I had never heard of any of the online management tools before, so it was really interesting for me to invest some time and to see if they will genuinely help me if i eventually launch my business.  As the article states, 'Social media management software is crucial for businesses that want an effective social media marketing strategy. After all, social media is now used by more businesses than ever as a way to curate and engage with clients while spreading messaging about their products and services. However, social media management programs also help businesses save time and money. Where you would otherwise have to manage each social media platform separately, social media management platforms let you create and schedule posts across multiple platform...

This week I created 3 social media ads to advertise FINTAL Recruitment.  The first ad is quite basic, as i wanted to put my brand/logo out there for one of them. I want people to read our description and be clear about what it is we do. Sometimes, with busy pictures and unclear headings, customers may not quite understand what services are being offered. I believe that this post is straight to the point and clear and concise. Accounting professionals also like clean messages and due to them being in a logical and mathematical profession, I wanted to make sure I appealed to the right audience. My objective in this post would be for people to click on our profile and discover more, click to our Instagram,                                                                      ...

 This week, when looking into online advertising, I don't think there is anyone out there who has not seen an ad on Facebook or Instagram. I also think this form of social media advertising is becoming more prominent in the world we live today.  When reading about the Facebook algorithm, the article mentions, that the Facebook algorithm decides which posts people see every time they check their Facebook feed, and in what order those posts show up. Now clearly, anyone who has Facebook will have experienced this more than once in their Facebook usage. One minute you are searching for a new laptop, and then suddenly, laptop advertisements begin popping up out of nowhere, and the same with Instagram. I actually get super annoyed with the adds on Instagram and Facebook, one because typically there is no credibility to the ads, i have so many friends and family members that have seen an add on Facebook, made the purchase and then never received the product. I believe this has had a ...

For this weeks assignment, I commented on the following blogs:  Nancy's CSIT 155 - Fall 2021 Class Blog Andrew Estelle's CSIT 155 FA21 Blog Sean's CSIT 155 - Fall 2021 Class Blog James Anear's Blog When reading my classmates blogs this week, it was interesting for me to see there were so many online collaboration tools that i had never heard of. None of my classmates businesses are the same as mine, so it is always interesting to read about how they feel they will gain the most exposure and therefore the most clients/customers.  Some of my classmates even with having different businesses reviewed the same social media platforms, yet they had a different opinion on how to use it which is also interesting to me.  One of my classmates really dived into TikTok and how this can be useful which i found interesting, I have always seen this as a social media site for 'fun' or 'to go viral' but due to the nature of his business, this would show the creative side ...

This week ill be researching into the use of online business tools. With all of my previous posts when relating to social media platforms, I have pointed out that LinkedIn is certainly the most relevant to FINTAL Recruitment, however, it is always good to see what else is out there and what can be utilized.  My business is a Finance Recruitment company, so I believe there are only certain online tools which will work. It is always important to remember, that just because they exist, it does not mean they will work for your type of business.  The first thing I researched was online collaboration tools. Online collaboration tools are web-based applications that offer basic services such as instant messaging for groups, mechanisms for file sharing and collaborative search engines (CSE) to find information distributed within the system of the organization, community or team. I believe this would be useful for my business and my team to interact with clients and to be able to ...

 When researching into my classmates social media research, it was interesting to see what worked well for particular businesses. Sometimes, seeing the research of someone else can help you gain an extra viewpoint on a social media platform. You may believe a social media platform will not work for your business, but someone else could show you a different set of eyes to work though.  Below are the following blogs i commented on:  Nancy Williams: I enjoyed reading Nancy's post and it was nice to see that she was bale to utilize LinkedIn, which she initially thought would not be suitable for her company. I also liked her takeaway from the research, that it is important to stay true to the business idea. It can sometimes get confusing when you are trying to please and attract everyone on social media.  Andrew Estelle:  Andrew made a great discussion for social media influencers. I believe the majority of social media influencers have a bad reputation for many reas...

This week is to research into a variety of different social media platforms and how they might be able to help me and FINTAL Recruitment. There are many different services on Twitter, LinkedIn, Google and Instagram that can be utilized and help you in building a brand from scratch, or building on a brand that is already in progress.  After conducting my own research, I believe that LinkedIn would be the primary marketing site for my Finance and Accounting Recruitment company. LinkedIn is a platform that is primarily used for professional networking and career development, and this is exactly who my target audience will be for my business; People that are looking for new job opportunities and people looking to hire new financial talent.  LinkedIn is the world's largest professional network on the internet and this can be utilized to find the right job or internship, connect and strengthen professional relationships, and learn the skills you need to succeed in your career. Linke...

I posted on the following blogs: https://csit155-fa21-tahneet.blogspot.com https://csit155-fa21-janns.blogspot.com https://csit155-fa21-drewe.blogspot.com